Privacy Policy
Last updated August 4, 2026. This policy explains what we collect through this website, why, and what we do with it.
What we collect
When you submit a form on this website, we collect the information you enter: your name, phone number, email address, property ZIP code, the service you requested, your preferred contact method, and any message you write.
We also automatically collect technical information including the page you arrived on, the site or search that referred you, campaign parameters in the URL such as UTM tags or a Google click identifier, your device type, and the date and time of your submission. This is used to understand which marketing brings us real customers.
Why we collect it
- To contact you about the request you submitted
- To schedule and perform a roof inspection or roofing work
- To prepare estimates, scopes of work and warranty documentation
- To respond to questions and provide customer service
- To understand which marketing channels produce genuine inquiries
What we do not do
We do not sell your personal information. We do not rent, trade, or share it with lead brokers, aggregators, or other roofing companies. If you fill out a form on this site, the only company that receives it is Tru Armor Roofing.
Who we share it with
We share information only with service providers who help us operate: our website host, form and email providers, and analytics services. These providers may process the information on our behalf and are not permitted to use it for their own purposes.
If you ask us to assist with an insurance claim, we may share documentation such as inspection photographs and scopes of work with your insurance carrier or adjuster, at your direction.
We may also disclose information where required by law.
Calls, texts and consent
By submitting a form and checking the consent box, you agree that Tru Armor Roofing may contact you by phone, text message, or email about your request. Message and data rates may apply. You can opt out of text messages at any time by replying STOP, and you can ask us to stop contacting you at any time by calling 208-550-9387 or using our contact form.
Cookies and analytics
This site uses cookies and similar technologies to understand how visitors use the site and which marketing channels bring in inquiries. You can control cookies through your browser settings. Blocking them will not prevent you from using this site or contacting us.
How long we keep it
We keep inquiry and customer information as long as we need it for the purposes described above, including for warranty and record-keeping reasons. Warranty records are retained for at least the length of the applicable warranty term.
Your choices
You can ask us what information we hold about you, ask us to correct it, or ask us to delete it, subject to any records we are legally or contractually required to keep. Contact us through our contact form or call 208-550-9387.
Children
This site is intended for adults. We do not knowingly collect information from anyone under 18.
Changes to this policy
If we change this policy we will update the date at the top of the page.
Contact us
Tru Armor Roofing
1392 W Colchester Dr, Eagle, ID 83616
208-550-9387
Contact form