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    <loc>https://truarmoridaho.com/</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/roof-replacement-v3.jpg</image:loc><image:title>Full roof replacement in progress - deck protected with synthetic underlayment before new shingles</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-two-story.jpg</image:loc><image:title>Completed residential roof on a two-story Treasure Valley home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-multifamily.jpg</image:loc><image:title>Multi-family roofing project in the Treasure Valley</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/storm-tarp-v1.jpg</image:loc><image:title>Storm-damaged roof tarped and sealed by Tru Armor to stop water intrusion</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/ins-claim-wind-v1.jpg</image:loc><image:title>Wind-damaged shingle roof with missing tabs, documented for an insurance claim</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/roof-repair-v4.jpg</image:loc><image:title>Asphalt shingle roof repair in progress with synthetic underlayment exposed</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/woodshake-justin-poster.jpg</image:loc><image:title></image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-wide.jpg</image:loc><image:title>Standing seam metal, new construction</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/estate-reroof-multi-gable.jpg</image:loc><image:title>Multi-gable estate reroof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/multifamily-apartment-topdown.jpg</image:loc><image:title>Apartment building reroof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-two-story-stucco-stone.jpg</image:loc><image:title>Two-story stucco and stone home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/hillside-deck-pergola.jpg</image:loc><image:title>Hillside reroof with a city view</image:title></image:image>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/drone-woodshake-poster.jpg</video:thumbnail_loc>
      <video:title>Drone tour of a finished cedar shake roof</video:title>
      <video:description>A drone flight over a completed cedar wood shake roof on an Idaho estate, with the Tru Armor truck below.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/drone-woodshake.mp4</video:content_loc>
      <video:duration>23</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/oiling-woodshake-poster.jpg</video:thumbnail_loc>
      <video:title>Oiling a cedar shake roof</video:title>
      <video:description>Applying oil to a cedar wood shake roof to protect the shakes from Idaho sun and weather.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/oiling-woodshake.mp4</video:content_loc>
      <video:duration>17</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/woodshake-justin-poster.jpg</video:thumbnail_loc>
      <video:title>Justin on a cedar shake roof</video:title>
      <video:description>Justin walks a cedar shake roof mid-job and explains what the crew is doing.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/woodshake-justin.mp4</video:content_loc>
      <video:duration>15</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-inspection.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/process-decking.jpg</image:loc><image:title>Decking checked board by board during a tear-off</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/winter-site-visit.jpg</image:loc><image:title>A winter site visit on a snow-covered roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/tearoff-blue-underlayment.jpg</image:loc><image:title>Decking and underlayment checked during a tear-off</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-gray-shingle-truck.jpg</image:loc><image:title>A finished roof, our truck in the drive</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-repair.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-ridge-detail.jpg</image:loc><image:title>Ridge and hip detail after a repair</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/roof-repair-v3.jpg</image:loc><image:title>A repair in progress</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/restoration-claim-truck.jpg</image:loc><image:title>Our truck at a restoration job</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/rural-wooded-porch-chimney.jpg</image:loc><image:title>Chimney and porch flashing on a rural reroof</image:title></image:image>
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  <url>
    <loc>https://truarmoridaho.com/roof-replacement.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/tearoff-blue-underlayment.jpg</image:loc><image:title>Tear-off in progress: blue underlayment over inspected decking</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/tearoff-exposed-decking.jpg</image:loc><image:title>Decking exposed and checked before underlayment</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/estate-reroof-multi-gable.jpg</image:loc><image:title>A multi-gable estate roof, finished</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-architectural-shingle-topdown.jpg</image:loc><image:title>Architectural shingle from straight above</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/suburban-shingle-reroof.jpg</image:loc><image:title>A suburban home after a full replacement</image:title></image:image>
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  <url>
    <loc>https://truarmoridaho.com/residential-roofing.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-two-story-stucco-stone.jpg</image:loc><image:title>Two-story stucco and stone home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-rural-farmhouse.jpg</image:loc><image:title>Rural farmhouse with a valley view</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/two-story-suburban-front.jpg</image:loc><image:title>Two-story suburban home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-gray-shingle-lawn.jpg</image:loc><image:title>Gray shingle over a green lawn</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-materials.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-ground-1.jpg</image:loc><image:title>Standing seam metal panels going onto a new home</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/commercial-roofing.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/multifamily-apartment-topdown.jpg</image:loc><image:title>An apartment building reroof from the air</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-multifamily.jpg</image:loc><image:title>Aerial view of a completed shingle roof replacement across a multi-family residential complex in the Treasure Valley</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/multifamily-long-run.jpg</image:loc><image:title>A long roof run over a parking lot</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/multifamily-y-wing.jpg</image:loc><image:title>A Y-wing apartment building, finished</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/church-roof-1.jpg</image:loc><image:title>A church reroof from the air</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-2.jpg</image:loc><image:title>TPO with custom fascia metal</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/storm-damage.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/storm-damage-roof.jpg</image:loc><image:title>A storm-damaged roof under a tarp while the claim is documented</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/wind-claim-1.jpg</image:loc><image:title>Wind-lifted shingles, photographed for the claim</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/ins-claim-wind-v1.jpg</image:loc><image:title>Wind damage on a Treasure Valley roof</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/insurance-claims.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/wind-claim-2.jpg</image:loc><image:title>Wind damage documented for an insurance claim</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/ice-dam-example-v1.jpg</image:loc><image:title>Ice dam damage along the eave of a shingle roof, with shingles lifted and underlayment exposed</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/wind-claim-1.jpg</image:loc><image:title>Wind claim: shingle tabs torn off a roof slope, underlayment patches exposed</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/wind-claim-3.jpg</image:loc><image:title>Wind claim: missing shingles along a roof valley, photographed for claim documentation</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/emergency-roof-repair.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/emergency-tarp-tree-fall-drone.jpg</image:loc><image:title>Emergency tarp after a tree fell on a roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/emergency-tarp-tree-fall.jpg</image:loc><image:title>Emergency tarping after a tree fall</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/emergency-tarp-crew.jpg</image:loc><image:title>A crew member at a fully tarped roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/storm-tarp-v1.jpg</image:loc><image:title>A roof tarped after a storm</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/warranty.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-architectural-shingle-angle.jpg</image:loc><image:title>A completed architectural shingle roof</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/about.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/truck-jobsite.jpg</image:loc><image:title>The Tru Armor truck on a job street</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/owner-justin-v2.jpg</image:loc><image:title>Justin, co-owner of Tru Armor Roofing</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/owner-craig-v2.jpg</image:loc><image:title>Craig, co-owner of Tru Armor Roofing</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/winter-site-visit.jpg</image:loc><image:title>A winter site visit</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-gray-shingle-truck.jpg</image:loc><image:title>A finished roof, our truck in the drive</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/restoration-claim-truck.jpg</image:loc><image:title>At a restoration job</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/projects.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/hillside-wide-view.jpg</image:loc><image:title>A hillside reroof from the air</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tuffrib-1.jpg</image:loc><image:title>Green Tuff Rib metal roof in McCall with custom snow clip retention system installed</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tuffrib-2.jpg</image:loc><image:title>Tuff Rib metal panels and trim staged for install at the McCall jobsite</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-1.jpg</image:loc><image:title>Finished white TPO flat roof on a commercial building in downtown McCall</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-2.jpg</image:loc><image:title>Completed TPO flat roof at sunset with custom fascia metal</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-3.jpg</image:loc><image:title>Side profile of the commercial TPO roof and new fascia line</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-4.jpg</image:loc><image:title>Fascia rebuild in progress on the commercial flat roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-metal-1.jpg</image:loc><image:title>Standing seam metal roof panels at sunset on a new construction home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-metal-2.jpg</image:loc><image:title>New construction home with completed standing seam metal roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-metal-3.jpg</image:loc><image:title>Tru Armor crew fastening standing seam metal panels at the ridge</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-metal-4.jpg</image:loc><image:title>Standing seam metal roof install in progress over synthetic underlayment</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-woodshake-1.jpg</image:loc><image:title>Aerial view of the cedar shake estate roof, west elevation</image:title></image:image>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/drone-woodshake-poster.jpg</video:thumbnail_loc>
      <video:title>Drone tour of a finished cedar shake roof</video:title>
      <video:description>A drone flight over a completed cedar wood shake roof on an Idaho estate, with the Tru Armor truck below.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/drone-woodshake.mp4</video:content_loc>
      <video:duration>23</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/woodshake-justin-poster.jpg</video:thumbnail_loc>
      <video:title>Justin on a cedar shake roof</video:title>
      <video:description>Justin walks a cedar shake roof mid-job and explains what the crew is doing.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/woodshake-justin.mp4</video:content_loc>
      <video:duration>15</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/slate-spacing-poster.jpg</video:thumbnail_loc>
      <video:title>Why spacing matters on a synthetic slate roof</video:title>
      <video:description>Justin explains on a new-construction job why synthetic slate tiles have to be pre-laid and spaced for expansion and contraction, and what happens when they are not.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/slate-spacing.mp4</video:content_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2026-09-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://truarmoridaho.com/reviews.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-gray-shingle-truck.jpg</image:loc><image:title>A finished gray shingle roof, our truck in the drive</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/service-areas.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-brown-shingle-open-field.jpg</image:loc><image:title>A finished roof at the edge of open Idaho fields</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/resources.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-rural-mountain-backdrop.jpg</image:loc><image:title>A rural Idaho home with a new roof</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/contact.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/restoration-claim-truck.jpg</image:loc><image:title>The Tru Armor truck at a restoration job</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/privacy.html</loc>
    <lastmod>2026-09-08</lastmod>
  </url>
  <url>
    <loc>https://truarmoridaho.com/terms.html</loc>
    <lastmod>2026-09-08</lastmod>
  </url>
  <url>
    <loc>https://truarmoridaho.com/accessibility.html</loc>
    <lastmod>2026-09-08</lastmod>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-boise.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/hillside-deck-pergola.jpg</image:loc><image:title>A hillside reroof with a valley view</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/hillside-wide-view.jpg</image:loc><image:title>A hillside reroof above a curved road</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-dark-gray-large-home.jpg</image:loc><image:title>Dark gray shingle on a large home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-tan-shingle-circular-drive.jpg</image:loc><image:title>Tan shingle with a circular drive</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-meridian.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/suburban-shingle-reroof.jpg</image:loc><image:title>A suburban home after a full shingle replacement</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/two-story-suburban-topdown.jpg</image:loc><image:title>A two-story suburban home from above</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-suburban-rear-patio.jpg</image:loc><image:title>A suburban reroof over the back patio</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/new-construction-shingle-topdown.jpg</image:loc><image:title>New construction shingle roof</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-eagle.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/estate-reroof-pondside.jpg</image:loc><image:title>A pond-side estate mid-replacement</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/estate-reroof-multi-gable.jpg</image:loc><image:title>A multi-gable estate roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/large-estate-topdown.jpg</image:loc><image:title>A large estate reroof from above</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-gray-shingle-lawn.jpg</image:loc><image:title>Gray shingle over a green lawn</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-nampa.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/brick-ranch-reroof.jpg</image:loc><image:title>A brick ranch home with a finished reroof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/brick-ranch-roof-plane.jpg</image:loc><image:title>A new roof plane on a brick ranch</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-brown-shingle-open-field.jpg</image:loc><image:title>Brown shingle backing onto open fields</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/rural-wooded-aspens.jpg</image:loc><image:title>A rural home among aspens</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-mccall.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tuffrib-1.jpg</image:loc><image:title>Tuff Rib metal roof in McCall with snow retention</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tuffrib-2.jpg</image:loc><image:title>Tuff Rib metal with custom snow retention</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-1.jpg</image:loc><image:title>TPO flat roof in downtown McCall</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-3.jpg</image:loc><image:title>Custom fascia metal on the same job</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roofing-donnelly.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-winter-mountains.jpg</image:loc><image:title>A standing seam metal roof in winter</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/rural-wooded-porch-chimney.jpg</image:loc><image:title>Chimney flashing on a wooded property</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-drone-overview.jpg</image:loc><image:title>Standing seam from the air</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/discounts.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-suburban-rear-patio.jpg</image:loc><image:title>A suburban home after its roof replacement</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/partners.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/two-story-suburban-front.jpg</image:loc><image:title>A two-story home after its roof replacement</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/blog-roof-replacement-cost-boise.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-large-home-topdown.jpg</image:loc><image:title>A completed shingle roof from above</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/blog-storm-damage-insurance-idaho.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/emergency-tarp-tree-fall.jpg</image:loc><image:title>Emergency tarping after a tree fall</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/blog-mccall-snow-roofing.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-rural.jpg</image:loc><image:title>A standing seam metal roof in a rural setting</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-type-asphalt-shingle.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-architectural-shingle-topdown.jpg</image:loc><image:title>A finished architectural shingle reroof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-architectural-shingle-angle.jpg</image:loc><image:title>Architectural shingle with ridge vents and valleys</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/new-construction-shingle-topdown.jpg</image:loc><image:title>New construction shingle roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/reroof-dark-gray-large-home.jpg</image:loc><image:title>Dark gray shingle on a large home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/brick-ranch-roof-plane.jpg</image:loc><image:title>A new roof plane on a brick ranch home</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-type-metal.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-wide.jpg</image:loc><image:title>A standing seam metal roof on a new home</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-drone-overview.jpg</image:loc><image:title>Standing seam on a new home, from the air</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-ridge-underlayment.jpg</image:loc><image:title>Ridge detail and underlayment during installation</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-rural.jpg</image:loc><image:title>Standing seam in a rural setting</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/standing-seam-panels-detail.jpg</image:loc><image:title>Panel and trim detail at the eave</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-type-tile.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-large-complex.jpg</image:loc><image:title>A large, complex roof</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-type-flat.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/house-flat-hero-v1.jpg</image:loc><image:title>A low-slope roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-1.jpg</image:loc><image:title>White TPO membrane on a commercial roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-2.jpg</image:loc><image:title>TPO with custom fascia metal</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-tpo-3.jpg</image:loc><image:title>A finished TPO deck</image:title></image:image>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-type-synthetic-slate.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/house-slate-hero-v1.jpg</image:loc><image:title>A synthetic slate roof</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/synthetic-slate-closeup.jpg</image:loc><image:title>Synthetic slate tiles, laid and spaced</image:title></image:image>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-synthetic-slate.jpg</image:loc><image:title>A synthetic slate roof</image:title></image:image>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/slate-spacing-poster.jpg</video:thumbnail_loc>
      <video:title>Why spacing matters on a synthetic slate roof</video:title>
      <video:description>Justin explains on a new-construction job why synthetic slate tiles have to be pre-laid and spaced for expansion and contraction, and what happens when they are not.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/slate-spacing.mp4</video:content_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2026-09-05</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://truarmoridaho.com/roof-type-wood-shake.html</loc>
    <lastmod>2026-09-08</lastmod>
    <image:image><image:loc>https://truarmoridaho.com/assets/img/project-woodshake-1.jpg</image:loc><image:title>A cedar wood shake roof</image:title></image:image>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/drone-woodshake-poster.jpg</video:thumbnail_loc>
      <video:title>Drone tour of a finished cedar shake roof</video:title>
      <video:description>A drone flight over a completed cedar wood shake roof on an Idaho estate, with the Tru Armor truck below.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/drone-woodshake.mp4</video:content_loc>
      <video:duration>23</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
    <video:video>
      <video:thumbnail_loc>https://truarmoridaho.com/assets/img/oiling-woodshake-poster.jpg</video:thumbnail_loc>
      <video:title>Oiling a cedar shake roof</video:title>
      <video:description>Applying oil to a cedar wood shake roof to protect the shakes from Idaho sun and weather.</video:description>
      <video:content_loc>https://truarmoridaho.com/assets/oiling-woodshake.mp4</video:content_loc>
      <video:duration>17</video:duration>
      <video:publication_date>2026-08-20</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
</urlset>
